Archive | November, 2011

Read THIS!!! 11/28/11

29 Nov

The four purposes of media that are generally held:

1. Inform – Tell people what is going on

2. Advocate – Tell people what to buy, who to vote for, ect.

3. Educate – Teach people what they should know

4. Entertain – Provide amusement for the people


The David Cundy Occupationalism view of media

1. Spend your time – So that you don’t have any left

2. Drive consumption – To get you to spend your money

3. Provide revenue – To take your money

4. Mind control – To promote social stability and prevent dissension

Media is all about advertising / money – Not what it stated as (see above)

A must watch film: “Art & Copy”

Esther Dyson – “All ideas should be free, except her book”

The question of life in America now is how do you make information valuable again?

Juliet Schor – “Born to Buy” claims we are not materialistic enough

“A virtuous cycle of consumption”

Who controls the media, the images, controls the culture


Read THIS!!! 11/21/11

22 Nov
Definitions of Public Relations:
  • PRSA: “Public relations helps an organization and its publics adapt mutually to each other.”
  • Canadian Public Relations Society (CPRS): “Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest.” (Flynn, Gregory & Valin, 2008)
  • Chartered Institute of Public Relations (CIPR): “Public relations is about reputation — the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”
  • “Effective Public Relations” (Cutlip, Center and Broom): “Public relations is a management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.”
  • Paul Holmes/Holmes Report: “Public relations is the business of helping organizations create policies, craft messages, and engage in conversations that enhance the relationships between the organization and its key stakeholders in order to maximize the benefits of those relationships to both parties.”
  • “The actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.”
  • Merriam-Webster: “The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution.”

Sample Industry and Mainstream Media Commentary

  • From Jayme Soulati’s “Help PRSA Define Public Relations”: “Sadly, the current Public Relations Society of America website adopted a definition of PR in 1982, and it has never changed! (Do you realize this definition below pre-dates the fax machine?) In my post, I called upon PRSA to update the definition (others agreed), and here’s what the highly confusing explanation states: ‘Public relations helps an organization and its publics adapt mutually to each other.’”
  • From’s “31 Definitions of Public Relations”: “Say PR, as in public relations, particularly during a conversation about marketing and/or social media, and participants are liable to have vastly different perspectives on the topic.”
  • From The Economist (“Rise of the Image Men,” Dec. 16, 2010): “After a century of spinning, PR Man remains uncertain of his proper role. Is he a master manipulator? Is he the devil’s advocate (as long as Satan pays his fees)? Or is he a benign bridge-builder between the corporate world and the public?”
  • From Jack Shafer at (May 13, 2011): “Most PR campaigns are ‘smear campaigns.’ … “Every reporter approached by PR firms knows that the primary focus of PR firms is to push lies. If PR people were being paid to push the truth, they’d be called reporters.”
  • Advertising creates awareness
  • Marketing is the bridge between strategy and sales
  • PR is about influence and advocacy
  • Branding is definitive and asperational
  • Sales sells stuff directly

Work for hire – Get paid once for a creation not based on use

With a TM or registration you can keep rights

The professional process for creating a message

1. Bench-marking – internal – competitive – best practices — Learning how they all define themselves

2. Assessment – internal constituents – customers (who you work for) – influencers

3. Analysis – Establish attributes – Messages

4. Put it all together

Morality – elements of

  1. Harm
  2. Fairness
  3. Community
  4. Authority
  5. Purity

Tribalism is what it all comes down to

Situational Ethics & Moral Relativism


Quote of the day “The world is complicated; and we all have to eat.” -David Cundy


Books to read

Brave New World


Looking Backward



Amusing Ourselves to Death

Read THIS !!! 11/14/11

15 Nov

Michael Wolff

1455 A German guy took a wine-press and turned it into a distributor of information. Johanas Gutenburg

Johannes Gutenberg

Agnes Martin –

Chaotic Diversity – So much information is available that commonality no longer exist.

Facebook insists on what it calls authentic identity, or real names.

Read THIS!!! 11/07/11

8 Nov

Academically Adrift – Richard Arum

  • Socioeconomic factors are key to improvement in critical thinking among undergrads.
  • Education is racially determined

An elite education is the guaranteed way to succeed

SCOTUS – Supreme Court of the United States

POTUS – President of the United States

The world bank –

  • The World Bank is a vital source of financial and technical assistance to developing countries around the world. Our mission is to fight poverty with passion and professionalism for lasting results and to help people help themselves and their environment by providing resources, sharing knowledge, building capacity and forging partnerships in the public and private sectors.
  • There are various reasons why governments may be concerned about large informal sectors. These include potentially negative consequences for competitiveness and growth, incomplete coverage of formal social programs, undermining social cohesion and law and order, and fiscal losses due to undeclared economic activity. For most governments, these concerns outweigh any advantages that the informal sector offers as a source of job creation and as a safety net for the poor.

Workers of the World, Employed

Race to the Bottom
Digital Sweatshops
Ethical Outsourcing
“We think the way out of poverty is to view the poor as producers,” says Janah. “And the Internet is probably the most efficient tool we have for tapping this capacity. Because you don’t need roads. You don’t need customs officials who are friendly. You don’t need to manage shipping and delivery schedules. You don’t have to worry about tariffs. The production happens instantaneously and the good ― the knowledge output ― gets shipped instantaneously. This is the first time in human history we can do that.”

Bit by Bit, Work Exchange Site Aims to Get Jobs Done

Published: November 6, 2011

Mr. Rosedale, who raised about $1 million for Coffee and Power from investors including Jeff Bezos, Catamount Ventures and Greylock Partners, sees the trend of breaking work into smaller pieces — both in software and for physical tasks — as one that will continue to gain traction.

“I would rather hire a kid in Brazil who is hungry for work for a project than hire a Stanford graduate,” he said.

His Libraries, 12,000 So Far, Change Lives

Published: November 5, 2011

Wise Earth –